What makes this observatory unique is its collaborative approach: it is the winegrowers themselves who contribute to it by regularly responding to surveys. The observatory constitutes a veritable industry database: statistically reliable, up-to-date, and representative of the diversity of the regions.
Thanks to the data collected, the observatory provides an accurate overview of specific topics. This information is used to support the movement's positions in political discussions and to effectively defend the interests of independent winegrowers.
The observatory also serves to anticipate the needs of independent winegrowers: industry information, services, digital tools, etc. This forward-looking approach makes it possible to improve the existing offering and design new solutions that are useful to the independent winegrowing operations in the network.
